Why we started
As avid casual bike riders, a bike idea was in the works…
We noticed that biking in the US was mostly marketed as a mens sport and the only fashion aspect was tight Lycra. Why would a stylish woman or man bike to yoga or to the gym or to the grocery store like they where going on a mountain bike trail or cycling competition, we asked. There had to be a bicycle brand that sold fashionable comfortable bicycles for active people.
We found the market either had really cheaply made bikes or really expensive boutique bikes to offer. We felt under-served!
So we needed to make a transition into quality, comfortable, and affordable commuters with a selection of beautiful colors that let you ride in speedy style and enjoy every moment of it (while looking fashionable).
We realized there was a niche in the market, and it was our calling to fulfill it.
And out of this conversation Peace Bicycles was born.