Why we started

Starting from 2002 when we built our first prototypes, we’ve been on a quest to provide the most comfortable, slick, utility, and fully equipped bicycles. As avid bicycle riders, a bike idea was in the works…

We noticed that biking wasn’t being marketed for daily commuting and that bicycles weren’t coming fully equipped to meet the everyday demands of commuters and lifestyle cyclists.

We found the market either had really cheaply made bikes or really expensive boutique bikes to offer. We felt under-served! So we needed to make a transition into quality, comfortable, and affordable commuters with a selection of beautiful colors that let you ride in speedy style and enjoy every moment of it.

Headquartered in beautiful Sarasota, Florida, we design all of our bikes in-house and provide the best 100% U.S. based customer support possible. You can text or call 847-877-9967 anytime and we’ll get back to you asap!